Bookstore events are an exciting part of the book launch. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. It is the best book about event planning in the market place today.
Many authors look forward to readings, signings, and bookstorehosted workshops and have visions of hundreds of people waiting in line to buy their book. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. Ive seen many great ideas fall by the wayside because the team who originally came up with it forgot to take their budget into consideration before beginning to plan. How to plan a successful book launch party write a. Your book launch can be a highly complex project with a lot of moving parts. Many new authors are so busy trying to meet the deadlines of their first book, that they dont plan for this or think its necessary. But heres the interesting thing book launches arent that complicated in fact, here at authority. While you need a solid foundation to pull off this plan, its far superior to the free launch strategy that you see recommended by lots of other people. A launch event is a fantastic way to get people excited about your new product or service. Reach out to your network for any possible locations for a book launch.
It will give you a complete arsenal of book launch tools. A happy and relaxed author is one that is more likely to connect with the audience and help make the event memorable. A wellplanned launch event will surround your book with hype and increase sales. Jul 28, 2015 most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties. How to throw a successful book launch party the writing. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. You will hear the wise, ink gang say more than once that a book launch party is the first major book marketing secret to jump start book sales. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Mar 09, 2015 the complete book launch party checklist a good book launch party should be about the guests as much as it should be about your personal achievement. Mar 21, 2015 a great book launch requires planning. A good book launch party should be about the guests as much as it should be about your personal achievement.
Jun 10, 2019 think of a book launch party the same way you would think of any good party and you are on your way to a great event. See more ideas about book launch, launch party and party. All you need to know about organising a successful book launch. How to throw a book launch party that isnt a waste of. Research local venues and set up a meeting at a few locations to speak with the event coordinator. Cafes, libraries and hotel conference rooms with enough space to accommodate the number of invited guests are great places to consider. Jan 27, 2016 if youre ready to launch and want to fill the room with the right people, and leave them with a great first impression, follow these 10 tips to plan a launch party. Now that youre a published author, its time to have the book launch event of the century. Establishing your events budget is one of the most important parts of planning an event. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time. It provides an official place and time where you can thank those who helped you get your book published. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. How to throw a book launch party on a budget tips and ideas.
Weve also put together an easytouse checklist so nothing falls through the cracks. Introduction this proposal was drawn up by ruth brown, tom garnett, rose sinclair, gillian tracey, emma wilson and louise christie at a meeting to discuss the planned making recovery real launch event. In this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. The first way to do that is by throwing yourself a party.
To stop you from overspending, use these event budget tips. The five main factors a writer should consider when planning their release party are the audience, location, day and time of the event, budget, and atmosphere of venue. One of the most important stages of marketing is your book launch. And if youre planning a virtual event rather than a traditional inperson one, we have a downloadable virtual event checklist, as well. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Now that youve published your book, host an unforgettable book launch party.
A few weeks ago, i received an invitation to the launch party of a startup modeling agency. Oct 19, 2018 hosting your book launch party is arguably the best part of publishing a book. Before you host your book launch party, read these 10 tips to. Heres how to approach to planning a bookstore event and some of the related pros and cons. If you have any specific questions, do not hesitate to leave a comment. Aug 12, 2015 a few weeks ago, i received an invitation to the launch party of a startup modeling agency. Let local media know about your book launch party and invite them to come. How to plan your first book launch event writing elle. Planning a book launch is not going to happen for free, unless you have such influence that you can get sponsors. A book launch plan for firsttime authors without an online. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. Michael, including an idea to make bookmarks as party favors and serve cute cupcakes recipe not included. To identify the timeline, start by working backwards from your event date. Most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties.
The more you can get people talking about the product, both at the event and via social media, the better its going to do. For free weekly event planning advice, sign up at event. Book marketing plan the definitive checklist book launch. To help you plan your event, the following lists break down the 6 main factors to consider. The mba book of event planning this book gets 5stars.
There are a lot of reasons you could consider having a book launch party. How to plan and organize a successful book launch event. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. This exhibition and book launch highlights outputs from a research collaboration between two networks of urban activists just space in london, uk, and lugar comum, in salvador da bahia, brazil and two universities the federal university of salvador da bahia in brazil, and university college london. Scout your location the most important consideration for your events location is proximity. Planning your book launch around a seasonal event, calendar event, or news item can be crucial to its success even if you published a fiction book. Even if, as a small business owner, youve never organised an event, its possible to host one successfully. How to do a virtual book launch steves music room blog. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Hosting your book launch party is arguably the best part of publishing a book. An outstanding book launch party can attract publicity, engage readers and drive sales.
Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Read on for tips on promoting yourself with a wellexecuted book launch party. Tips for planning a bookstore event greenleaf book group. There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template. Tips were very appropriate as i am planning for self published book. Many authors want to host a launch party, and that can be a lot of fun. Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. Sep 29, 2017 in this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips. Marketing begins before your book is released and is a constant part of being an author. You want your guests to go home with a book under their arms and certain that they had a good and memorable time. You might have been asking yourself whether its even possible to throw a successful book launch as an indie author. How to create a book marketing and publicity campaign. Finally, when the dust settles, youre rewarded with a handful of daily sales.
And to get sponsorship will even take more time to solicit, so add an extra six to eight months to the above hint when planning. But i have thrown three book launch events, sending my publications. How to throw a book launch party that isnt a waste of time. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. You must start your book marketing with a bang as we mentioned a few weeks back. A book launch plan for firsttime authors without an. Throwing your book launch party is a monumental celebration and it should be reflective of your spirit as an author. This paper sets out what was agreed with regard to. The complete book launch party checklist tiana warner. We have been in the event planning business for 15years and the author shows us some tricks and tips that we never dreamed of before.
With these free resources indie and traditional basic intermediate advanced launching a book is the most exciting moment in an authors journey, but its also the scariest. Iam talking about a launch partya a major event with over one hundred guest, the media, and a lot of hoopla. Decide whether your book launch is inviteonly or open to the public. When planning your book launch, youll need to decide whether you want it to be a public or private event. Not an inexpensive book, but worth every dime that you will pay for it. They were holding their event at bootsy bellows, a club located in hollywood, founded by david arquette. Scout your location the most important consideration for your event s location is proximity. Youve put months or years of your life into writing your book. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish.
It is worth bearing these points in mind when planning a book launch. If you are in mountain time or pacific time, having your launch party at 8pm local time will make your event after midnight on the east coast, and even later in atlantic canada. So for your third or fourth book launch, youre going to use all of the above strategies where they make sense and then add elaborate as follows. A book launch party, unlike a regular party, is also an important part of a writers business plan. You finally get to share the work youve been toiling over for years and bask in the glory of your friends and family. Mar 02, 2016 10 tips for a successful book launch events are complex beasts and the devil is in the details, so here are some key pointers to give you the best possible chance for a full house at your book release party. Its like trying to drive a car at the same time you. As a general rule, evening events should not start before 7 pm and are best held on a wed or thurs. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes. Think of a book launch party the same way you would think of any good party and you are on your way to a great event. We take you through the planning process to the book launch itself, with plenty of tips. Use these tips and tricks to throw an awesome launch. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you.
I do not claim to be an expert at advertising or party planning. You need to have a book launch event, where there are. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe. It creates a book event that promotes wordofmouth for your book. This will also depend on your books genre and audience. It started when i saw a really amazing space on airbnb while researching for a retreat that i am considering in 2018. Here are a few tips to bring your new product launch event ideas to reality. I hope this is helpful in your planning for your virtual book launch event.
Use these tips to plan a memorable product launch event and put your product on track for increased sales and for further help and support, head over to event. Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. Ill cover holiday book marketing in the next section. Why not put it out there around the next star wars movie. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. Planning an event to launch a new product can be a smart marketing move. Its an opportunity to thank people whove contributed towards the project, treat your customers like vips and to create an opportunity for images and publicity. Before you can start planning your book launch party.
Sep 18, 2018 even if that means launching it at christmas time. An outstanding book launch party can attract publicity, engage readers and drive. With our first book launch, we just thumped out a buy my book now email to the few names we had on our list, and we got what we got. He selffunded his tour despite the challenges of time and money he knew it would present. Jul 15, 2019 planning an event to launch a new product can be a smart marketing move. You dedicate a few weekseven monthsto writing the book.